BlueConic

BlueConic

Verified

Customer Data Platform

Pure-play CDP for persistent, unified, and accessible customer data profiles

100-500 employees
Boston, MA
Founded 2010
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Product Overview

BlueConic Customer Data Platform

BlueConic is a customer data platform that unifies data from various sources to create real-time customer profiles and activate insights across channels. The platform features AI-powered segmentation, journey orchestration, and native site personalization capabilities to help marketers deliver tailored experiences that convert.

Unique Value Proposition

BlueConic's Customer Growth Engine gives marketers a faster path from data to growth with AI Canvas—a visual, agentic-powered interface that makes it easy to launch proven use cases with prebuilt blueprints, guided setup, and performance tracking. The platform offers the fastest path to CDP impact with pre-configured use cases that eliminate execution hurdles.

Categories

Customer Data Platform
Marketing Automation
Personalization
Customer Analytics

Target Market

Industries

Retail & E-commerce
Consumer Packaged Goods
Media & Publishing
Travel & Hospitality
Financial Services
Healthcare

Company Size

100 - 5000 employees

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Pricing Information

Pricing Model

custom

Typical Contract Length

12 months

Key Features

AI Canvas Visual Interface
Customer Growth Engine
Real-time Profile Unification
Identity Resolution
Predictive Segmentation
Journey Orchestration
Native Site Personalization
Content Personalization
Product Recommendations
A/B Testing
Lifecycle Orchestration
Data Collection Listeners
Behavior Tracking
Interest Scoring
Form Listening
Funnel Analysis
Cross-channel Activation
Lookalike Audiences
Next-Best Actions
Experience Builder

Integrations

Google Ads
Facebook/Meta
Salesforce
Adobe Experience Cloud
Shopify
Google Analytics
Mailchimp
Klaviyo
Braze
SendGrid
Segment
Amazon S3
Google Cloud
Microsoft Azure
Snowflake
BigQuery
Marketo
HubSpot
Oracle Eloqua
The Trade Desk
API Available
View Docs

Security Features

Role-Based Access Control
Single Sign-On (SSO)
Data Encryption
Privacy-Compliant Profiles
GDPR Tools
Consent Management
Audit Trails
IP Whitelisting
API Security

Security & Compliance

SOC 2
ISO 27001
GDPR
CCPA

Implementation & Support

Implementation Time

7 weeks (45 days)

Deployment Options

Cloud

Support Hours

Business Hours

Implementation Support Included
Training Resources Available