Demandbase

Demandbase

Verified

Account-Based Marketing

Go-to-market platform unifying ABM, sales intelligence, and advertising

500-1,000 employees
San Francisco, CA
Founded 2006
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Product Overview

Demandbase One

Account-based go-to-market (GTM) platform for B2B enterprises that combines account-based marketing, sales intelligence, and advertising into a unified solution. Demandbase uses AI-powered insights, intent data, and real-time account intelligence to help sales and marketing teams identify, engage, and convert high-value accounts at scale.

Unique Value Proposition

Only unified ABM platform built on 20 years of B2B data that orchestrates the entire revenue engine from intent detection to automated engagement. Demandbase provides transparent AI-powered account intelligence with buying group insights, enabling teams to identify and engage entire buying committees—not just individual contacts—at exactly the right moment.

Categories

Account-Based Marketing
Sales Intelligence
Marketing Automation
B2B Advertising
Intent Data
Account Intelligence

Target Market

Industries

Technology & SaaS
Financial Services
Manufacturing
Professional Services
Healthcare IT
Business Services
Telecommunications
Media & Publishing

Company Size

200 - 50000 employees

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Pricing Information

Pricing Model

custom

Typical Contract Length

12 months

Key Features

Account-Based Marketing (ABM)
Account Intelligence & Scoring
Buyer Intent Data
Buying Group Identification
Account-Based Advertising
Account-Based Orchestration
Personalized Web Experiences
Sales Intelligence
Real-Time Intent Signals
Engagement Tracking & Analytics
Multi-Channel Campaign Orchestration
Account Journey Mapping
Predictive Analytics
AI-Powered Recommendations
CRM Data Enrichment
Firmographic & Technographic Data
Account Segmentation
Revenue Attribution
Pipeline Analytics
Automated Plays & Workflows

Integrations

Salesforce
HubSpot CRM
HubSpot Marketing
LinkedIn
Microsoft Dynamics
Marketo
Eloqua
Pardot
Slack
Microsoft Teams
Google Workspace
Zendesk
Outreach
SalesLoft
Drift
API Available
View Docs

Security Features

SOC 2 Type II Compliant
Role-Based Access Control (RBAC)
Data Encryption at Rest
Data Encryption in Transit
Single Sign-On (SSO)
Two-Factor Authentication (2FA)
Audit Logs & Activity Tracking
Data Privacy Controls
GDPR Compliant
CCPA Compliant
API Security
Secure Data Handling

Security & Compliance

SOC 2 Type II
GDPR
CCPA

Implementation & Support

Implementation Time

9 weeks (60 days)

Deployment Options

Cloud

Support Hours

Business Hours

Implementation Support Included
Training Resources Available