Insider

Insider

Verified

Customer Data Platform

Cross-channel marketing platform with CDP, personalization, and predictive segmentation

1,000-5,000 employees
New York, NY
Founded 2012
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Product Overview

Insider

Insider is an AI-native customer data platform (CDP) and experience orchestration platform that helps businesses deliver individualized, cross-channel customer experiences. The platform combines CDP capabilities with journey orchestration, AI-powered personalization, and engagement across 12+ channels including web, mobile app, email, SMS, WhatsApp, and push notifications.

Unique Value Proposition

The only platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer—with the fastest ROI and better results. Insider combines Agentic AI, Generative AI, and Predictive AI to deliver exceptional outcomes while making marketers unstoppable.

Categories

Customer Data Platform
Marketing Automation
Personalization
Customer Journey Analytics
Conversational Commerce

Target Market

Industries

Retail & E-commerce
Travel & Hospitality
Financial Services
Automotive
Media & Entertainment
Technology

Company Size

100 - 10000 employees

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Pricing Information

Pricing Model

custom

Free Trial Available

14-day trial period

Typical Contract Length

12 months

Key Features

Unified Customer Data Platform (CDP)
AI-powered Personalization Engine
Journey Orchestration
Predictive Segmentation
WhatsApp Business Marketing
SMS Marketing
Web Push Notifications
Mobile Push Notifications
Email Marketing Automation
Smart Product Recommendations
A/B Testing and Optimization
Real-time Analytics and Reporting
Digital Experience Platform
Conversational Commerce
AI Content Generation
Cross-channel Campaign Management
Dynamic Content Personalization
Behavioral Targeting
Customer Journey Mapping
Architect Campaign Builder

Integrations

Salesforce
HubSpot
Microsoft Dynamics
Shopify
Magento
WooCommerce
BigCommerce
Google Analytics
Google Ads
Meta (Facebook/Instagram)
Segment
Klaviyo
Mailchimp
Slack
Zapier
Adobe Experience Cloud
SAP
Oracle
Stripe
PayPal
API Available
View Docs

Security Features

Role-Based Access Control (RBAC)
Single Sign-On (SSO)
Two-Factor Authentication (2FA)
Data Encryption at Rest
Data Encryption in Transit
GDPR Compliance Tools
Privacy Management Features
Audit Logs and Activity Tracking
IP Whitelisting
SOC 2 Type II Compliant Infrastructure

Security & Compliance

SOC 2 Type II
ISO 27001
GDPR
CCPA
HIPAA

Implementation & Support

Implementation Time

5 weeks (30 days)

Deployment Options

Cloud

Support Hours

24/7

Implementation Support Included
Training Resources Available