Lytics

Lytics

Verified

Customer Data Platform

CDP built for marketers with real-time personalization and journey orchestration

50-100 employees
Portland, OR
Founded 2012
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Product Overview

Lytics Customer Data Platform

Lytics is the first secure and flexible composable customer data platform (CDP) built for enterprises' marketing and ad technology stacks. It provides real-time customer insights, behavioral scoring, and AI-powered personalization to help marketers create targeted campaigns and enhance customer engagement.

Unique Value Proposition

The first composable CDP offering flexibility and scalability across all channels, with a unique credit-based pricing model allowing users to pay only for what they use. Lytics provides instant customer insights and real-time personalization with generative AI integration for data mapping, enrichment, and journey orchestration.

Categories

Customer Data Platform
Marketing Analytics
Personalization
Data Management Platform

Target Market

Industries

Media & Publishing
Retail & E-commerce
B2B Technology
Financial Services
Healthcare
Entertainment

Company Size

500 - 5000 employees

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Pricing Information

Pricing Model

usage_based

Price Range

$500 - $Custom/user/month

Free Trial Available

30-day trial period

Typical Contract Length

12 months

Key Features

Composable CDP Architecture
Real-time CDP Capabilities
Generative AI Integration
Identity Resolution
Behavioral Scoring
Audience Segmentation
Cloud Connect (Reverse ETL)
Content Affinity Analysis
Predictive Modeling
Real-time Personalization
Decision Engine
Data Collection Framework
Profile Properties Management
Interest Listening
Funnel Analysis
Custom Scripting Environment
Schemaless Data Ingestion
Machine Learning Capabilities
Content Recommendations
Campaign Management

Integrations

Google Analytics 360
Google Ads
Salesforce Marketing Cloud
Adobe Experience Cloud
Segment
Braze
Campaign Monitor
FullContact
Microsoft Azure
Zapier
Tealium
OneSignal
LiveRamp
Amplitude
Drift
Twitter/X
MediaMath
Sailthru
Klaviyo
Google Cloud BigQuery
Snowflake
Shopify
Contentful
HubSpot CRM
Marketo
API Available
View Docs

Security Features

Role-Based Access Control
Single Sign-On (SSO)
Data Encryption at Rest
Data Encryption in Transit
Privacy Policy Management
GDPR Compliance Features
Audit Logging
IP Restrictions
API Security

Security & Compliance

SOC 2
GDPR
CCPA

Implementation & Support

Implementation Time

9 weeks (60 days)

Deployment Options

Cloud

Support Hours

Business Hours

Implementation Support Included
Training Resources Available