Marketo Engage

Marketo Engage

Verified

Enterprise B2B Marketing Automation

Enterprise B2B marketing automation platform for orchestrating personalized experiences and measuring marketing impact.

1,000-5,000 employees
San Jose, CA
Founded 2006
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Product Overview

Adobe Marketo Engage

Enterprise B2B marketing automation platform that helps teams orchestrate personalized experiences, nurture leads, and measure marketing impact across every channel. Designed for complex buying journeys with account-based marketing and AI-powered optimization.

Unique Value Proposition

The most powerful B2B marketing automation platform with native ABM capabilities, advanced lead scoring, and deep integration with Adobe Experience Cloud. Marketo Engage provides AI-driven insights and predictive analytics to optimize complex, multi-touch marketing campaigns at enterprise scale.

Categories

Marketing Automation
Lead Management
Email Marketing
Analytics
Account-Based Marketing

Target Market

Industries

Technology
Manufacturing
Healthcare
Financial Services
Higher Education
Professional Services

Company Size

500 - 50000 employees

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Pricing Information

Pricing Model

custom

Typical Contract Length

12 months

Key Features

Advanced lead scoring and routing
Multi-channel campaign orchestration
Account-based marketing (ABM)
Predictive content and audiences
Revenue cycle analytics
Attribution modeling
Dynamic content personalization
Progressive profiling forms
A/B and multivariate testing
Event and webinar marketing
Sales insights and alerts
Engagement programs and nurture streams
Landing pages and forms builder
SEO optimization tools
Social marketing integration
Mobile marketing automation
Custom data objects
Velocity scripting
Advanced segmentation
Interactive webinars

Integrations

Salesforce
Microsoft Dynamics 365
Adobe Experience Cloud
Google Analytics
Facebook
LinkedIn
Twitter
Zoom
ON24
GoToWebinar
Slack
Microsoft Teams
Tableau
Power BI
6sense
Demandbase
PathFactory
Drift
Bizible
LeanData
API Available
View Docs

Security Features

Single Sign-On (SSO)
Role-based access control
Field-level security
IP restrictions
Audit trails
Data encryption at rest and in transit
SAML 2.0 support
Custom user permissions

Security & Compliance

SOC 2 Type II
ISO 27001
GDPR
CCPA
HIPAA
FedRAMP

Implementation & Support

Implementation Time

9 weeks (60 days)

Deployment Options

Cloud

Support Hours

24/7

Implementation Support Included
Training Resources Available