Mixpanel

Mixpanel

Verified

Product Analytics

Product analytics platform for tracking user behavior and optimizing experiences

500-1,000 employees
San Francisco, CA
Founded 2009
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Product Overview

Mixpanel

Product analytics platform that helps teams understand user behavior, measure engagement, and improve retention. Provides instant insights through event-based tracking, enabling data-driven decisions without SQL knowledge.

Unique Value Proposition

Most intuitive product analytics platform that delivers answers in seconds, not hours. Enables teams to self-serve insights without SQL through interactive reports, reducing time to insight by 90% while providing granular user behavior tracking that helps improve retention by up to 20%.

Categories

Analytics
Product Analytics
Business Intelligence
Customer Analytics

Target Market

Industries

SaaS
E-Commerce
Media & Entertainment
Gaming
FinTech
EdTech

Company Size

10 - 5000 employees

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Pricing Information

Pricing Model

usage_based

Typical Contract Length

12 months

Key Features

Event Analytics & Tracking
Funnels Analysis
Retention Analysis
User Flows & Paths
Cohort Analysis
A/B Testing & Experiments
Impact Analysis
Signal (Anomaly Detection)
Custom Dashboards
Real-time Data
User Profiles
Segmentation
Formulas & Calculations
Annotations
Alerts & Notifications
Data Governance
Cross-Platform Tracking
Session Replay
Predictive Analytics
Custom Properties

Integrations

Segment
Amplitude
Google Analytics
Facebook Ads
Google Ads
Snapchat Ads
Mailchimp
Braze
Salesforce
HubSpot
Intercom
Zendesk
Slack
Zapier
BigQuery
Snowflake
Redshift
S3
Adobe Analytics
MetaPixel
Notion
Jira
GitHub
Stripe
API Available
View Docs

Security Features

SOC 2 Type II Compliant
ISO 27001 Certified
ISO 27701 Certified
GDPR Compliant
CCPA Compliant
HIPAA Compliant
Privacy Shield Certified
TLS Encryption
AES-256 Encryption
Single Sign-On (SSO)
Two-Factor Authentication
Role-Based Access Control
Data Residency Options
EU Data Centers

Security & Compliance

SOC 2 Type II
ISO 27001
ISO 27701
GDPR
CCPA
HIPAA
Privacy Shield

Implementation & Support

Implementation Time

1 weeks (7 days)

Deployment Options

Cloud

Support Hours

Business Hours

Implementation Support Included
Training Resources Available